I hope you didn't come here looking for actual tips. I only have one tip Have a group of brilliant Millenials at your command who teach you how to do things like make a website.
So, to the dietetics students who showed me how the normals live on the web these days, thank you. This middle aged professor couldn't do a thing without you (as you know from navigating my course site).
To those who are not here to help me figure out the internet...welcome. I hope to have engaging, literary content here for you soon.